B1: The Yin of Social Media: Crisis Management in the Digital Age
• How to identify a crisis
• Immediate steps to undertake
• How to handle negative online reviews
• How to handle negative social media comments
• How to use social media to your advantage in a crisis
Speaker: Naomi Strasser (Aerial Communications)
Recommended for: General Managers and Director of Sales
B2: The Yang of Social Media: How to Harness Social Media for your Benefit
• How to harness social media for your benefit
• The importance of content
• The how, why, what and when of posting
• Measuring impact
Speaker: Yael Glina (Aerial Communications)
Recommended for: General Managers and Director of Sales
B3: Change Management 101
Change management is an organized, systematic application of the knowledge, tools and resources of change that provides organizations with a key process to achieve their business strategy. This means defining and adopting corporate strategies, structures, procedures and technologies to deal with changes at both an internal and external level.
Speaker: To Be Announced
Recommended for: Controllers