Core Values

What matters most


We act with honesty and adhere, individually and collectively, to our commitments and values. We conduct our business ethically and hold ourselves accountable to the highest principles and performance standards.


We respect our working environment, and treat our coworkers, our hotels and our guests with appreciation.


We build long-term, mutually rewarding relationships in all aspects of our business: with each other, our hotels, our owners and our guests.


We cultivate a familial atmosphere by celebrating our fellowship with our partner hotels and the communities in which we operate.