A1: Disrupting Disruption: How Technology Connects Consumers to Brands like Never Before
We live in a culture of change. Most brands are overwhelmed by the massive shifts that they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything.
Speaker: Mitch Joel (Business Transformation & Digital Marketing Expert)
Recommended for: General Managers
A2: Group Contracts 101
What does a contract really mean?
- A contract is a commitment—BOTH sides are bound even if the deal turns out not to be as good as hoped (customers forget).
- A contract is an allocation of risk—if things don’t go as planned, who is going to be responsible, and what will that responsibility be?
- When negotiating a contract, do not just ask yourself, “What will this cost me?” also ask, “What will this cost the other side?”
Speaker: Lisa Sommer Devlin (Attorney, Contract Law)
Recommended for: Director of Sales
A3: Systems Overload: A Quick Refresher
Citrix, ADP, Concur Expenses
Speakers: Mo Darehshiri
Recommended for: Controllers