Sheraton Montreal Airport Hotel

C1: Cognitive Diversity: The Science of Collaboration
Research published in the Harvard Business Review in 2017 proved for the first time that the source of truly effective collaboration is rooted in cognitive diversity. Using cognitive science and real-life examples, Gregor Jeffrey demonstrates how each of us can immediately improve team performance and collaboration by understanding exactly how others think and process information.
Speaker: Gregor Jeffrey (Expert of the Neuroscience of Communication)
Recommended for: General Managers or Director of Sales
C2: How to Acquire Traffic to your Website
You will hear insights from experts in various channels as they discuss the competitive online environment, how data can be utilized, and what trends they expect to occur in the near future. Take away actionable items that you can put in place to improve your chances at increased website traffic, and then how you can utilize that information in your decision-making process.
Panel: To Be Announced
Recommended for: General Managers or Director of Sales
C3: Financial Medley
[brief description to follow – before EOD Wed 06-Mar]
Speaker: Gerry Serio & Team
Recommended for: Controllers

B1: The Yin of Social Media: Crisis Management in the Digital Age
• How to identify a crisis
• Immediate steps to undertake
• How to handle negative online reviews
• How to handle negative social media comments
• How to use social media to your advantage in a crisis
Speaker: Naomi Strasser (Aerial Communications)
Recommended for: General Managers and Director of Sales
B2: The Yang of Social Media: How to Harness Social Media for your Benefit
• How to harness social media for your benefit
• The importance of content
• The how, why, what and when of posting
• Measuring impact
Speaker: Yael Glina (Aerial Communications)
Recommended for: General Managers and Director of Sales
B3: Change Management 101
Change management is an organized, systematic application of the knowledge, tools and resources of change that provides organizations with a key process to achieve their business strategy. This means defining and adopting corporate strategies, structures, procedures and technologies to deal with changes at both an internal and external level.
Speaker: To Be Announced
Recommended for: Controllers

A1: Disrupting Disruption: How Technology Connects Consumers to Brands like Never Before

We live in a culture of change. Most brands are overwhelmed by the massive shifts that they have to make to their business models. Disruption is everywhere. Digital transformation is imperative. We live in the Uber-ization of everything.

Speaker: Mitch Joel (Business Transformation & Digital Marketing Expert)

Recommended for: General Managers

A2: Group Contracts 101

What does a contract really mean?

A contract is a commitment—BOTH sides are bound even if the deal turns out not to be as good as hoped (customers forget).
A contract is an allocation of risk—if things don’t go as planned, who is going to be responsible, and what will that responsibility be?
When negotiating a contract, do not just ask yourself, “What will this cost me?” also ask, “What will this cost the other side?”

Speaker: Lisa Sommer Devlin (Attorney, Contract Law)

Recommended for: Director of Sales

A3: Systems Overload: A Quick Refresher

Citrix, ADP, Concur Expenses

Speakers: Mo Darehshiri

Recommended for: Controllers