Director of Sales

Clarion Hotel & Suites Winnipeg


Canada’s most dynamic and diverse hotel management company is seeking to fill the position of Director of Sales for the Clarion Hotel & Suites Winnipeg. Reporting to the General Manager and indirectly to the National Director of Sales, the Director of Sales manages reactive and proactive sales efforts for the hotel. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Manages the sales and marketing budget, planning and implementing sales and marketing strategies to accomplish organizational goals.


The Director of Sales duties will include, but not be limited to the following:

  • Provide inspiring leadership and oversee overall sales activities for the Sales team.
  • Target, solicit and penetrate both existing and new accounts in the corporate business travel and corporate group segments through direct sales.
  • Champion the sales culture within the hotels among associates and managers.
  • Work closely with revenue management teams to maintain a balance between occupancy, mix, and rate to achieve budgeted RevPar.
  • Establish and adjust rates by monitoring costs, competition, as well as supply and demand.
  • Develop and manage sales budget, expenses, flow through and recovery to generate maximum returns.
  • Evaluate business/sales goals, market opportunities, past results, and available resources to generate profitable strategies.
  • Direct sales activities, measures progress, and adjusts plans to retain existing business and drive new business.
  • Coach and support sales associates creating an effective, dynamic team.
  • Manage performance to achieve the right mix and ultimately achieve sales goals, conducting performance appraisals for sales team and implement actions as required.
  • Implement and maintain a strategic sales & marketing plan and activity calendar to generate top line revenues to meet or exceed annual budget expectations.
  • Execute tactical marketing activities according to business demands.
  • Champion Social Media efforts to ensure messaging is dynamic, engaging and effective.
  • Ensure cost control and budgeted expenses are met; approves master bills, VIP gifts, complimentary rooms, etc.
  • Manage Choice systems and hotel sales and systems (including SalesForce) and ensure all pertinent client communication including proposals and contracts are documented within the system.
  • Work closely with Atlific and Choice to maximize hotel revenue and exceed budgets.
  • Engage with Atlific and Choice contacts for required brand sales and marketing initiatives, training, feedback and coaching to help others developing their skills and careers.
  • Conduct account and market research to develop and implement effective sales strategies for each market segment, to grow market share.
  • Conduct outside sales calls, telephone solicitation and site inspections to build relationships, aggressively target new business, and grow existing accounts.
  • Understands customers, builds organizational credibility and develops new revenue sources on an on-going basis.
  • Attend industry events, educational workshops, trade shows, and company sponsored conferences after hours.
  • Participate in industry related clubs, societies, organizations and/or committees which may entail after hour meetings.
  • Entertain clients on/off–site; representing the hotel in a professional manner.
  • Represent the hotel at Choice and Atlific events, and sales related activities.
  • Work with industry tools such as Agency 360 to shift identified market share.
  • Manage Choice systems and hotel sales and systems (including SalesForce) and ensure all pertinent client communication including proposals and contracts are documented within the system.
  • Prepare and evaluate monthly reports and set appropriate actions.
  • Assist with various assignments and/or projects as assigned by Management Company.
  • Other duties as may be required.


  • 5 years of demonstrated directorial experience in sales and marketing within the hospitality industry
  • Post-secondary education in sales or equivalent
  • Excellent communication skills both verbal and written
  • Computer literacy (excel, word, group booking systems)
    Proven leader who can motivate and lead by example
  • Highly energetic, aggressive self-starter and well developed sales skills including excellent negotiation, prospecting, presentation, and verbal & written communication skills
  • Established industry contacts and knowledge of marketplace
  • Strong organization skills and detail oriented
  • Commitment to superior customer service

To apply for this job email your resume and cover letter to

Thank you for your interest in Atlific Hotels, however, only those considered for interview will be contacted.