Sales & Marketing
From offices in Montreal, Toronto and Vancouver, we lead the development of annual marketing plans, incorporating leading revenue management and E-Commerce strategies to maximize revenue.
Sales
Atlific Hotels has dedicated sales professionals to build the top line through their proven ability to close business and to develop, implement and track effective sales and marketing strategies in the key sectors of Tour and Travel, Leisure, E-Commerce, Business Travel, Government, Corporate Group and Associations.
Working directly with sales and marketing associates at the hotels, National Sales Directors mentor, coach, oversee and measure the sales performance function and assist in strategic planning to ensure marketplace success. Industry leading training courses are offered twice per year and are combined with ongoing coaching.
Marketing
National Marketing identifies strategies to increase revenue and ensures effective communications utilizing traditional and newly emerging media as well as public relations. Marketing activities are centralized bringing the hotels both consistency and experience to ensure a compelling message and effective positioning in a competitive marketplace. Preferred pricing agreements with media, advertising agency, public relations firm and other suppliers ensure that marketing budgets are maximized.
Revenue Management
With the dramatic shift of our business to on-line channels, effective revenue management has become imperative to success. The yield management approach with Atlific Hotels applies innovative tools and tactics tailored to each hotel and market in order to maximize potential revenues and ensure the highest profitability levels delivered back to owners.
Regional Revenue Managers focus on training each hotel’s revenue leaders. Given the variety of brands and types of hotels, from full service to extended stay properties, Atlific Hotels has developed a revenue management culture that is diverse and adaptable, encouraging new and up-coming strategies from coast to coast, thus, improving our market penetration.
E-Commerce & Website Design
With the recent and dramatic industry shifts from traditional channels to cutting-edge online marketing strategies, it is imperative for any hotel to have a strong E-Commerce and Search Engine strategy in place. Atlific Hotels’ in-house team of website designers and search engine specialists ensure that each hotel’s custom built website is a driving force for online bookings and central to any marketing initiatives.
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