Management Services

Top-line market visibility

At Atlific Hotels, our experienced industry leaders take a hands-on approach to hospitality management, helping improve top-line marketplace performance while delivering long-term financial benefits to property owners.

Whether involved early in the hotel development process, or later, to turn around the performance of an existing hotel, Atlific is known for successfully managing branded and independent Canadian hotels, resorts, and extended stay properties.

Operations

Stay ahead of the competition

Atlific Hotels handles the day-to-day functions of hotel management for both urban and resort destinations. Over the past 50 years we’ve developed a keen sense of market needs and a strategic implementation process to help keep properties ahead of the curve.

Our senior operations personnel are in close proximity of each hotel we manage: Montreal, Toronto, Ottawa, Winnipeg, Red Deer, Fort McMurray, Vancouver and Victoria.

We Provide

  • Business plan development
  • Hotel & market evaluation

Construction Management

From site selection to completion

Atlific Hotels’ construction management team assists with new hotel development, liaising with trusted architects and interior designers to ensure a successful hotel design.

We’ve recently completed limited service brands, large city centre green hotels and historical conversions.

We provide

  • Real estate site selection
  • Project management
  • Architectural planning & design
  • Interior design
  • Purchasing support

Financial Administration

The latest in financial reporting

Atlific Hotels offers best in business financial reporting so local hotel management can make timely operational decisions. We manage everything from processing financial data through user-friendly systems to regularly visiting the hotels for audits that assure proper controls are maintained locally.

We provide

  • Monthly financial statements & daily reports
  • Customized financial reports
  • Internal audits
  • Technology tools development & support
  • New hotel systems implementation & support

Information Technology

Forward-thinking and responsive IT operational support

At Atlific Hotels we work with our hotels’ management team to deliver property-specific IT solutions and services that address the ever-changing needs of hotels and their guests. Our experienced IT personnel provide a mixture of technical and management leadership throughout the design, implementation, and operation phases of all IT solutions.

We provide

  • Strategic planning and business analysis
  • Brand standards awareness and compliance
  • Systems implementation and support for new hotels
  • Technical project management
  • Supplier management and purchasing support
  • IT operations policy and procedures
  • PCI data security and regulatory compliance
  • IT asset management
  • Full-time bilingual IT Support staff and IT systems management
  • Incident response and resolution
  • Back-office communications and management systems
  • Financial systems development and integration
  • Guest wireless systems
  • Telecommunications
  • PMS, POS, and parking systems
  • In-room entertainment, audio-visual, and security systems

Procurement

Strong purchasing power to maximize results

At Atlific Hotels we focus on helping our owners reduce overhead and operational costs without compromising on the customer experience. We manage the procurement process through advanced planning, group buying and negotiated pricing, resulting in reduced costs and increased profitability.

We provide

  • Project management (from concept to installation)
  • Strategic business analysis
  • Purchasing support via nationally negotiated contracts and distribution programs

Sales & Marketing

Effective strategies that produce results

Atlific Hotels works directly with sales and marketing associates at the hotels to develop, implement and track effective sales and marketing strategies.

We apply tools and tactics tailored to each hotel and market to maximize potential revenue sources in key sectors: Business Travel, Corporate Groups, Government, Tour and Travel, Leisure and Associations.

We provide

  • Strategic planning
  • Sales coaching
  • Sales training and webinars via Atlific Academy
  • Brand specialists with in depth knowledge
  • Annual sales & marketing plans
  • Inter-hotel referral program Atlific Advantage
  • Media & Public Relations
  • Key message development & positioning
  • Preferred pricing with suppliers (media, advertising agency, public relations firm, etc.)
  • Collateral development
  • New branding development including logo and standards
  • Hotel photo and video shoots

Online Marketing

Creating holistic strategies and tactics that boost conversions

Atlific Hotels’ online marketing team builds and maintains our hotels online presence ensuring that content is optimized and keyword–focused, and that our sites are wired into every platform. We work closely with our hotels to drive incremental business to their sites via dedicated SEO, PPC, analytics and social media activities.

We provide

  • eCommerce analysis and strategic planning
  • New website development and optimization
  • Content development
  • New setups including google, domain registration, web/email hosting
  • Social media support, strategy and analytics
  • Google analytics
  • On-going site performance and analytics review
  • PPC/Google ad-words campaigns
  • Email campaigns
  • Preferred pricing with key suppliers

Revenue Management

Short & long term strategic and tactical revenue management support

Atlific Hotels works directly with the hotels’ revenue teams to develop short and long term strategic visions. Our holistic approach to Revenue Management takes a close look at every aspect of your business, everything from basic channel management to distribution costs and targeted strategic action plans that are concise and measurable.

We provide

  • A modern revenue culture
  • A dedicated team of Area Revenue Managers focused on maximizing profitability for each hotel
  • Brand specialists with in depth knowledge
  • Innovative tools
  • Purchasing support for cutting edge market intelligence and online tools
  • System support
  • Budgeting and forecasting support and analysis
  • Cross discipline support of Sales, Marketing & Online Marketing

Food & Beverage

Efficient and creative food & beverage operational support

At Atlific Hotels we work with our hotels’ food and beverage managers, chefs and catering teams to develop regionally inspired menus and achieve efficient business practices. Our national food and beverage purchasing programs align hotels with industry-leading vendors and contracted national distribution, which generates purchasing power with cost savings.

We provide

  • Strategic planning and business analysis
  • Marketing tools dedicated to food & beverage operations
  • A dedicated food & beverage online resource
  • Menu & recipe development programs
  • Revenue & labour management tools
  • Quality service & standards training
  • Proprietary mystery shopping program
  • Regular operational audits
  • Purchasing support (national contracts & distribution programs)

Human Resources

Our people are our greatest asset

At Atlific Hotels we strategically recruit qualified, energetic, and motivated people who put their own personal stamp on customer service excellence.

We give them a caring, fun work environment and foster a positive hotel culture where they feel appreciated and connected. We encourage their personal and professional growth with ongoing training and teambuilding.

We provide

  • Job postings
  • Training modules
  • Candidate selection tools
  • Cost effective legal counsel (employee compensation, benefits & unions)

Discuss development opportunities with us

info@atlific.com   416-646-1081